Considering distributing press releases to your business, you may be stunned by the options. In addition to traditional cables, there are many new web services. Choosing the right one for your business sometimes requires trial and error. The next press release offers similar services, but they all have differences in the way information is presented and their effectiveness, especially in terms of search engine optimization.
By studying the facts and combining the opinions of Kristin Slokamb, the owner and founder of an internet marketing company with 17 years of experience, and Dena Butsikakis, a newcomer to marketing, we hope to help you clarify your decision as to which telegraph service is best for you.
Marketwire
When you first visit the Marketwire website (marketwire.com), the choice of bold colors sets it apart more than other websites. The layout is very simple and looks very elegant. It has very few tabs, but once you click on them, you’ll move on to other links that will help you navigate the website easily. Marketwire appeals to busy people who have little time with which most entrepreneurs and employees identify. However, you won’t be able to view packages or other service information you receive until you open an account for them.
Dena: The first thing that struck me was the choice of colors for this site. He was different from the others, so he caught my attention. In addition, the way it was created was different from other press release websites. I had to navigate through a lot of different tabs to find what I was looking for. In addition, the wording of the website was also different from what I had read before. However, many pages indicate that you can address them with other questions, but for a busy person everything should be clear and simple.
Christine: Recently we switched to Marketwire almost exclusively for technology companies. You’ll find a lot of Silicon Valley tech companies using this service, which says a lot. They have very competitive prices compared to PR Newswire and BusinessWire.
Although their SEO console is not as perfect as the PR Web reports, we get excellent media support. Marketwire’s ability to keep the text link binding unchanged when posted on MSNBC.com and Yahoo! News is impressive. We also recommend Marketwire for versions for the local market that require a limited budget for SEO. For example, you can get coverage of regional branches as well as SEO features such as reports and anchor text links starting at $220, significantly less than the entry-level SEO package for $249 from the PR Web. In addition, even state-only distributions can often be found on MSNBC.com, CNN Money, and similar sites.
In addition, we receive friendly support from our customer service representatives and their customer service. We tweeted a few results comparing Marketwire and PRWeb, and a day later called a representative of our account to thank us for the list.
PR Newswire
PR Newswire (prnewswire.com) is one of the leading wired press release services with a large customer base thanks to an efficient and professional environment. This is a very useful site because of the large amount of information. When you click a tab or link, there is always information that explains its functions to the viewer; proves its usefulness and ease. In addition, the site has many places where the consumer can express his opinion. There are also many great features that you can use to improve their service. They provide an electronic watch service that tracks and tracks your press release. It will automatically send you an email with any changes. In addition, PR Newswire offers MEDIatlas, which automatically sends out your 24/7 press releases to more than 460,000 people. There is also a free ProfNet service that allows you to contact many experts in all areas. All of these features are optional, but according to PR Newswire, they are very useful. However, keep in mind that sending out a press release through them is very expensive, so before you start a business it may not be in your best interest to spend extra money.
Dena: I was very impressed with the view of this site. It was very clear and concise and gave the user a lot of information. In addition, I also felt that as a consumer of their services I matter because of their feedback capabilities. As mentioned earlier, PR Newswire also has many features that allow a small business owner to easily track their release, such as the eWatch option. However, I wonder whether all these things are necessary or just a tip for fundraising. However, if they are as good as claimed, these really noteworthy releases are worth it.
Christina: When I first started publishing press releases, everyone used this phone service. It is the oldest, largest and most expensive information service. However, the delay in the introduction of the new SEO technology was a big mistake. In addition, our assigned customer service managers were not helpful and visited us regularly. We rarely use this service unless it is a joint release with a large company that requires us to use this thread. Getting online versions is not bad, but no better than BusinessWire. The friendliness and willingness to help account representatives vary from country to country.
BusinessWire
BusinessWire (businesswire.com) is similar to PR Newswire. They provide all the basic information on how to send press releases, but also offer a little more. They have a section that will really help you write a press release for those who don’t know how to do it. It also clearly shows where your press release is going and who will see it. Another useful tool is that the website is available in five different languages. This can be very helpful if you do business with foreign companies or just for people whose native language is not English.
Dena: When I first saw this site, I was impressed by the ability to switch languages, even though they had only five options. I also thought it was a fairly simple website to navigate. However, at first glance it seemed to me that it is too clear only with the text, I did not want to explore it further.
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