In recent years, the mobile market has exploded, surpassing the use of desktop computers, as StatCounter demonstrated in October 2016, where they analyzed 2.5 million websites and found that 51.3% of pages were loaded by a mobile device. In October 2019, Google announced that they would apply BERT models for English searches in the US. USA Bidirectional transformer encoder representations was another attempt by Google to improve the processing of natural languages, but this time to better understand your users’ searches. Regarding search engine optimization, BERT intended to make it easier to connect users with relevant content and improve the quality of traffic reached by the websites on the search engine results page. You must create a website that benefits your users and guide any optimization to improve the user experience.
This happens even when the search engine does not contain a city name or “close to me” in your search. Google is analyzing hundreds of factors today, both inside and outside its website, to determine if it is relevant to display it as a result of the search. The factors form the “fingerprint” and each factor has a different weight or value, which the search engine combines to return the results.
Large search engines, Google, Bing and Yahoo, do not reveal the algorithms they use to classify pages. Some SEO professionals have studied different approaches to search engine optimization and shared their personal views. Search engine patents can provide information to better understand search engines. Depending on your previous search history, Google has created results for registered users. While most search engine companies try to keep their processes a secret, their criteria for SERP highlights are not a complete mystery.
Common page optimization techniques include optimizing the page URL to record keywords, updating the page title tag to use relevant search terms, and using the alt attribute to describe images. Updating one-page meta tags can also be helpful: these tags have no direct impact on search classifications, but can increase the SERP click speed Content Marketing: Once potential keywords have been identified, content marketing comes into play. Good content also has a greater chance of being shared on social media and attracting links.
SEM focuses on awareness rather than relevance; Website developers should consider SEM to be important as they navigate most of them to the main entries of their search. A successful internet marketing campaign can also rely on creating high-quality web pages to engage and convince internet users, set up analysis programs to enable site owners to measure results and improve a site’s conversion rate. In November 2015, Google released a full 160-page version of its quality assessment search guidelines to the public, revealing a shift in its focus on “utility” and mobile local search.
As of late 2016, Google has even started experiments to mainly use the mobile version of a site’s content to classify, analyze and generate structured data. You can transfer part of your SEO Design site’s reputation to another site when your site links it. Sometimes users can take advantage of this by adding links to their own site in their comment sections or bulletin boards.